MARKETING. BRANDING. CUSTOMER DISCOVERY.

ABOUT

The intersection of design and business.

 

I have a passion and enthusiasm for marketing, branding and idea creation from a business development perspective.

 

 
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I'm an ideapreneur.

I WORK AT THE INTERSECTION OF DESIGN AND BUSINESS.

I have a passion and enthusiasm for marketing, branding and idea creation from a business development perspective. Specifically, understanding how strategy-driven design can be integrated into and support overall corporate development and profitability.  

I’m intrigued by the customer discovery process; how we connect with each other and how meaningful experiences can improve brand equity.

My energy comes from understanding what makes people tick— then bringing creative ideation and thinking to organizational context. I’m an inquisitive thinker. I like asking questions and distilling information to help navigate change and facilitate effective decision making. 

 
 
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WELCOME TO NEXT

During the week, 

I ENJOY HELPING BUSINESSES GROW AT NEXT CREATIVE CO.— A creative agency IN holland, MICHIGAN.

Next is a team of creatives and strategists who excel in both content and craft—be it for code, copy, graphic design or film. Our clients trust us to see passed trends with smart and inspired design, always rooted in strategy. For any project and every campaign, we take time to understand each client—not just what makes you different, but also what makes you original. Once we know who you are, we are ready to help you embrace what’s next for your story—not by making something for you, but by making something together.

In my role, as Account Manager, I play quarterback. I assess how each project deliverable uniquely meets a user’s needs and builds that user’s confidence in a brand. I do this through assisting strategy, design, content and development teams, to solve problems, launch ideas, build meaningful relationships, and create positive experiences in a world cluttered with options.

Are you looking for a fresh take on your story or a new way to connect with your community? Say hi

 
 

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personality

It's not the instrument that makes the music, it's the player.

So much emphasis in the innovation and creative space is placed in process, tools, trends and techniques. Enough of that. It’s people who make magic. There are no silver bullets. We all have unique gifts and talents. I (like many others) have found these tools helpful in understanding and articulating mine. They fit me to a tee.  

Kolbe Index -  
(4) Fact Finder, (4) Follow Thru, (9) Quick Start, (2) Implementor

DiSC - Promoter
i, C, D, S

Myers Briggs - ENFJ
Extraversion, iNtuition, Feeling, Judgement

Strengths Finder - TOP 5
Arranger, Activator, Communication, Relator, Strategic